Marketing and Development Director

Marketing and Development Director

The mission of MHAOhio is to transform how people think about mental illness, make it easier to get help, and give people the support they need to get better and stay better. Our guiding principles include responsibility, respect, inclusivity, expertise, trust, communication, emotional health, and equity. We are committed to recruiting and continually cultivating a diverse and inclusive workplace.

Schedule and Supervision
Work hours are 8:30 am to 5:00 pm, 40 hours/week, Monday-Friday, flexible in consultation with supervisor. Some weekend/evening hours as needed; full-time exempt position. Reports to the Associate Director. The work environment is hybrid, combining both in-office and remote work.

Position Summary
This is a full-time position responsible for generating and executing a comprehensive marketing, communications, and development program that sustains MHAOhio’s brand while growing its visibility, engaging existing and new constituencies, and raising funds. Working with Board Committees, Executive Director, Marketing and Development Coordinator, other staff, and volunteers, this position will seek to advance MHAOhio’s profile, leading and coordinating strategic communications – including print, digital, web, video, and social media and directing development activities to meet revenue goals employing best practice, ROI strategies.

A dynamic leader, skilled writer, and collaborative manager and colleague, this individual strongly aligns with MHAOhio’s mission and embraces joining a leadership team committed to better informing a broader constituency of the organization’s effective work. They develop, manage, execute, and measure a strategic marketing and communications plan that drives development goals, supports funders, promotes agency services, and benefits program participants.

Essential Duties and Responsibilities
• Lead, plan, and execute marketing and development goals and activities.
• Create and execute MHAOhio’s Marketing and Development Plan and department operating budget, working closely with the Executive Director, Associate Director, and the board-level Development and Marketing Committees to adjust strategies as needed.
• Supervise the Marketing and Development Coordinator.
• Responsible for core marketing and fundraising metrics, including communications analytics and high-impact contacts with prospects and identification of new prospects.
• Work with the Executive Director, Board of Trustees, stakeholders, and volunteers to identify, cultivate, and solicit annual, major, and planned gifts.
• Oversee the management of the donor database and fundraising records and the creation of reports for the Executive Director and Board of Trustees as needed to track progress to annual goals and the Development Plan.

Marketing
• Create and manage a content strategy for promotional, educational, online, or web/social media presence, and other marketing and communications campaigns, which ensure MHAOhio’s brand integrity and key messages are delivered consistently across all platforms.
• Partner with MHAOhio programs to develop and manage an inclusive, participant-focused communication strategy and support program advancement initiatives.
• Provide regular and proactive counsel to the Executive Director and other leadership staff about how to engage and communicate most effectively with stakeholders, donors, partners, and the general public.
• Continually increase the engagement of MHAOhio’s different constituencies, including donors, funders, and program partners, through effective communication and marketing.
• Measure, analyze, and track the effectiveness and ROI of marketing initiatives such as social media campaigns, inbound marketing, website traffic, Google search, SEO, etc., using Google, Facebook, and other analytical tools.
• Where appropriate, hire and manage capable external vendors to augment MHAOhio’s communications initiatives and address specific communications needs.
• Actively develop and maintain the departmental budget and lead the Marketing and Development department.
• Plan MHAOhio’s annual Holiday Magic event honoring program volunteers and mental health champions; coordinate event logistics, communicate with event honorees, create event materials.
• Direct and oversee MHAOhio’s public relations efforts, which may include:
o creating and managing public relations plans and campaigns
o writing, coordinating, and distributing press releases
o building/expanding relationships with the media
• Create helpful, informative, on-brand content that promotes MHAOhio’s mission and services:
o Write, edit, and oversee the production of agency publications, including, but not limited to, brochures, rack cards, the annual report, The Advocate print newsletter, and the Wellness Wednesday e-newsletter.
o Manage all aspects of MHAOhio’s website, ensuring content is up-to-date and engaging.
o Oversee the written and visual content for social media to boost MHAOhio’s online presence and marketing efforts.

Development
• Identify, cultivate, and elevate relationships with prospective and existing donors, including individuals, organizations, corporations, and foundations.
• Proactively manage a major gift portfolio of donors, developing and executing strategies leading to solicitation and investment that leverage donor interests and connect them to the agency’s mission.
• Organize and attend any major fundraising, donor cultivation, and other agency events.
• Research and identify high-impact grant opportunities. Lead grant applications for undesignated/general operating funding opportunities.
• Cultivate relationships with grantmaking organizations.
• Prepare major donor briefings for the Executive Director, Board Committees, and volunteer leadership as needed.

Other Responsibilities
• Serve as an engaged agency leader, actively contributing to strategic vision and mission. Foster a culture of collaborative innovation, positively impacting the organization’s overall success
• Actively participate in agency and program events and activities
• Other duties, within reason and scope of the position’s primary duties, may be assigned after consultation with employee and supervisor.

Minimum Qualifications
• Bachelor’s degree in communication, marketing, public relations, or related field, or equivalent experience.
• Demonstrated commitment to mental health and well-being.
• A minimum of five years of relevant experience, preferably in the nonprofit sector.
• Proven ability as a strong communicator—skilled in writing donor communications, proposals, and publications, and presenting effectively to diverse audiences.
• Outstanding decision-making skills and judgment, including discretion in the management of confidential information.
• Ability to engage effectively with diverse communities and contribute to a collaborative, people-centered team environment.
• Ability to work well independently and within a multi-disciplinary team environment, managing multiple and complex projects and priorities in a fast-paced environment with efficiency, attention to detail, and organization.
• Demonstrated leadership and team-building skills.
• Proficiency with donor databases and Microsoft Office, with the ability to quickly learn macOS if needed.
• A good listener and strategist, comfortable receiving input from many sources, and able to act on information to develop increased support.
• Willingness to work flexible hours, including occasional evenings or weekends for special events.
• Must fulfill assignments with reliability and punctuality.
• Must have reliable transportation and a valid Ohio driver’s license.

Preferred Qualifications
• Fundraising experience and a proven track record in securing significant gifts and building and maintaining long-term relationships with donors through major gift and annual giving campaigns, and with businesses, foundations, and corporations; experience building relationships through mission-supporting ventures; comfort and experience in a nonprofit environment.
• Broad-based knowledge of various development campaign activities, including online, direct mail, social media, proposal and grant development, annual fund, event planning and management, direct solicitations, leveraging fundraising databases for donor segmentation, research, and volunteer management.
• Demonstrated skills in motivating, coordinating, and supporting the fundraising activities of others.
• Proficient with basic graphic design software such as Canva, Adobe Photoshop, and InDesign.

Salary Range
$65,000 – $72,000 commensurate with experience, qualifications, and organizational pay bands

Benefits
• 80% employer-covered medical, dental, and vision insurance policies starting 30 days after hire
• 100% employer-paid life insurance policy starting 6 months after start date
• Access to a 403B plan
• Mileage and technology reimbursement (where applicable)
• Agency-paid professional development (up to a certain amount)
• 12 days of accrued, paid vacation time and 12 days of accrued, paid sick leave
• 11 paid holidays; 2 paid personal days; 5 paid mental health days available to use as needed
• Additional PTO for bereavement (up to 5 days) and parental leave (9 weeks)

To apply, please submit a resume and cover letter outlining your skills and accomplishments that make you a strong candidate for this position to hiring@mhaohio.org. Applications without both documents will not be considered. Qualified candidates may also be asked to submit a writing sample during the interview process.

Employer is EOE/AA/M/F/D/V